With decades of local market experience as top experts in Montrose Colorado and surrounding areas, the Atha Team has served more families than any other team. Whether they are selling twenty MLS listings or two hundred, Atha Team agents make time for their clients and set clear communication as a priority to ensure that every transaction is smooth and stress-free.
For Ian and Diana Atha, real estate has never been just about buying and selling homes, it’s about building something that lasts: relationships, legacies, and communities that flourish. Together, they lead The Atha Team at Keller Williams Colorado West Realty, a group of professionals who see real estate as both a business and a platform to serve others with excellence, wisdom, and care.
Long before The Atha Team became a Western Slope name, real estate was already in Ian’s blood. His great-grandfather founded a brokerage in Houghton Lake, Michigan, in the 1950s called Everything Real Estate, a mid-century storefront filled with optimism, grit, and family. From those black-and-white days of handshake deals and paper ledgers, a legacy was born.
Today, Ian carries that same spirit as a fourth-generation Realtor, blending timeless integrity with modern marketing mastery. Diana’s inspiration came from her father, whose work in civil engineering and real estate development showed her how thoughtful design and hard work could shape entire communities. Launching her career in 2006, she quickly became one of Montrose’s most respected professionals, known for her heart, tenacity, and genuine care for clients.
When the Great Recession hit, the real estate market came to a standstill. Many agents walked away, and Diana almost did too, until one quiet morning in 2010 changed everything.
“I prayed about whether to keep going,” she recalls. “And I felt clear direction: stay the course.”
That moment of faith and determination became the foundation for everything that followed. By 2012, Diana joined Keller Williams and began rebuilding with a renewed sense of purpose. Around the same time, Ian completed his degree in business and marketing at Colorado Mesa University and joined full-time. Their complementary strengths — Diana’s deep real estate expertise and Ian’s marketing background — ignited something bigger than themselves.
“It wasn’t just a business anymore,” Ian says. “It became a shared mission.”
Their early years were anything but easy. “My pride got in the way early on,” Ian admits. “Being trained by my wife was humbling, but it taught me that love, humility, and teamwork are at the center of leadership.”
Today, The Atha Team is more than a husband-and-wife duo, it’s a powerhouse of specialists, marketers, and client advocates dedicated to serving Western Colorado with excellence and integrity.
Their Expert Marketing Package blends digital precision, cinematic video, and design strategy to maximize every client’s outcome. On average, sellers who list with The Atha Team net about $12,000 more than the market average.
“Our success is linked to our clients’ success.”
What truly sets the team apart is its culture, shaped by the Atha Team Credo:
The Atha’s measure success not just in numbers, but in impact: helping families build wealth, stability, and confidence through real estate.
They actively support local nonprofits and causes that strengthen Montrose and the Western Slope, from Haven House to youth programs and community organizations. See our community impact →
“Our business has always been about stewardship,” Ian says. “We believe we’re entrusted with the opportunity to guide people through one of the most important financial and emotional decisions of their lives, and that’s an incredible privilege.”
As they look ahead, Ian and Diana envision a future defined by servant leadership: empowering clients and team members alike to build generational wealth and enjoy meaningful lives.
“We want our work to matter, not just in sales, but in how we help others thrive.”
Their focus remains simple: put people first, elevate every transaction with care, and make the process of buying or selling a home as seamless, and enjoyable, as possible.
That’s The Atha Team Difference: a faith-inspired, family-driven real estate business where excellence and empathy meet. Rooted in history. Driven by purpose. Built for legacy.
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